Freddie brings nearly a decade of experience with ifm efector, a prominent German family-owned company renowned as one of the global leaders in sensor and automation technology. With a diverse background spanning eight years in Industrial Networking and Control, Freddie’s journey at ifm has been marked by pivotal roles and significant contributions.
As ifm unveiled its innovative software and business solutions platforms in recent years, Freddie was handpicked to lead the IoT team in Australia. In this capacity, Freddie is instrumental in harnessing Industry 4.0 principles across various sectors, fostering seamless integration between production and management levels while digitally transforming core business processes.
A committed member of the IoT Alliance Australia (IoTA), Freddie collaborates with industry professionals to drive the advancement and adoption of IoT technologies nationwide. Additionally, his expertise extends to academia, where he co-authored a seminal paper titled “Interoperability by Design,” outlining essential principles for ensuring IoT success through interoperability.
Freddie’s commitment to configuring organisations for rapid advancement in the digital realm underscores his relentless pursuit of excellence and innovation, as he continues to shape the future of digital transformation with clarity, purpose, and strategic foresight.